Eurovisioni XXXVIII International Film and Television Festival
(20–21 November 2025, Palazzo Farnese, Rome)
Video message from Ernesto Ottone,
Assistant Director-General for Culture
Dear friends,
It is a great pleasure to address this message to you for this new edition of Eurovisioni, accredited under the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions. I warmly thank Michel Boyon and Giacomo Mazzone for their invitation, as well as Eurovisioni for its ongoing commitment to cultural diversity.
This year marks the 20th anniversary of the 2005 Convention, which has helped to rethink cultural policies, strengthen artists’ rights and recognise the central role of civil society. This convention affirms a fundamental idea: there can be no cultural diversity without diversity of voices, languages and forms of expression.
And this idea is more important than ever today. With the digital transition and the rise of artificial intelligence, new opportunities are opening up for the creation and preservation of heritage, but these technologies also carry significant risks, as highlighted at MONDIACULT 2025, such as the standardisation of expression, the vulnerability of creators and inequalities of access.
It is precisely to address these challenges that UNESCO adopted the first United Nations normative instrument on the ethics of artificial intelligence in 2021. Its principles remain essential to ensure that AI serves cultural diversity and an inclusive future for all.
The priority is now clear: to place the diversity of cultural expressions at the heart of AI regulation, to support artists, to protect linguistic diversity, and to ensure that technologies remain at the service of human creativity.
By gathering here today, we reaffirm a simple conviction: creativity is profoundly human.
Thank you.